As a design agency we’ve often been asked to rebrand some unusual products and services – literally form sponges to sheds. We are seriously thinking of calling up the mayor of Margate to give him direction on rebranding his “faded seaside town” because I’m sure we could have done a much better job than the designer suited idiots on the Apprentice.  Put simply, Good design is consistent – whether you are targeting the pink pound or the White House. Good design is immediate - people should not have to read an essay to get your message.

If you struggling with your advertising campaign, stop browsing and call us now! In the meantime if we can give you some advice; it’s the simplest approach that makes posters and advertisements work, try this checklist

1. Impact – choose a great image and a clever headline – make sure the colours complement and don’t clash, stop passers by in their tracks and make your ad leap of the page in the newspaper by cutting the clutter (less is more in advertising, you may love the hyperbole and detail but very often you can drown the benefits in a sea of blather)

2. Information – give a small précis of why you’re the best and why customers cant live without you – the selling points distilled into a few words (people only spend 8 seconds looking at a website homepage so what chance have you got with a billboard). Remember people read from left to right so lead them by the eyes.

3. Call to action – this the most important part, make your web address,  phone number (freefone if possible)  bold and clear

Need an ad campaign that hooks new customers or a brochure with impact? Call us now on 01782 264400