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# Thursday, May 14, 2009

Being a marketing manager during exhibition season used to be like being a roadie for a particularly middle of the road rock band – without the sex drugs and rock and roll (unless you are counting flipping through 30 seconds snatches of adult films on the hotel TV). Arriving at vast empty exhibition caverns at an unearthly hour to oversee a team of “craftsmen” complete with builders backsides and union rules enforced bacon butty breaks slowly unload a fleet of Luton and Bedford vans. All the while praying your stand made the journey down the m6 in one piece. After much sweat, tears, crushed lighting tubes and enough gaffer tape to circle the moon – the stand was in place. So then off with the tour t-shirt (“Birmingham: NEC, Milan: Macef, Frankfurt: Messe, Chesterton: back of the warehouse” listed on the back) and on with the suit and tie to await the customers and leaflet collectors in their hordes – pausing only to prop up the “exhibition smile” with caffeine.  Phew! tiring and exhausting work. A week of manning the stand followed by the dawning realisation that it all needs breaking down again – another city, another show, another hernia.

Well things have changed!

The Bedford van is now the boot of your car, the team of sweaty stand guys are now your good self and the hours of setup are now minutes – including plenty of time to stand back, admire your work and pat yourself on the back.

Ladies and gentlemen welcome to the age of the POP-UP stand, they save you time, space for suitcases, money and hernias.

Need a pop up in a hurry or a stand that delivers – call us now on 01782 264400

Thursday, May 14, 2009 2:30:45 PM (GMT Daylight Time, UTC+01:00)  #    Comments [0] -

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.

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Lawrence Davis
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