The creative director chews furtively on the barrel of his mont blanc pen...

“So then the advertising campaign is ready to roll, Jenkins just run me through the concept again”

“Ok boss, we’ve got Spielberg on the case, we’ve signed up the London Philharmonic and Kanye West, picture the scene; its night time, a gentle breeze ruffles the the Joshua trees as the moon glows like a beacon in the mist above the painted desert – a solitary coyote can be heard singing his song to the night (Jim Carrey’s people say he’s interested). It’s like really quiet, and suddenly a rumble can be heard, the rumble becomes a roar and all of a sudden IT appears like a comet shooting across the sky – the Mothership – it hangs like an unearthly Christmas decoration (industrial light and magic are on board), pulsing hypnotically, suddenly deep in Cheyenne mountain at the NORAD base a computer kicks into life flashing "alert! alert! alien invasion" (you know, like they always do) – a vast display screen opens up on one side of the unearthly craft and forming slowly out of green light like the opening titles to Alien are these words “free chips with every pie at Derek’s cafe”

“So tell me Jenkins, how will that translate to a leaflet drop in the Advertiser?”

The key to effective marketing is knowing your target audience and keeping it simple – think of the average person who will receive your marketing message – why should they choose your product? What is your unique selling point?

Sometimes the simplest approaches can yield the best results – remember KISS -  Keep It Simple Stupid.

Why fill the shelf with awards when you can fill your order book?

For cost effective Design and Marketing with impact call us now on 01782 264400